New Delhi, 12th March 2025
BMW Group India has introduced a new Retail.NEXT dealership in Central Delhi in collaboration with Deutsche Motoren, which serves as a representative of BMW Group India. This modern showroom encompasses an area of 5,835 square feet and showcases six BMW models from the BMW M, BMW i, and BMW portfolios.
Deutsche Motoren currently manages six sales and three service centers in both Delhi and Bengaluru.
Yadur Kapur, Dealer Principal of Deutsche Motoren, shared his thoughts on the expansion of their network, stating, “The success we have achieved in the Delhi and Bengaluru markets underscores the strength of our partnership. The launch of our new Retail.NEXT showroom in Delhi enhances the luxury automotive retail experience and sets new benchmarks in customer service and engagement. This achievement reaffirms our dedication to providing an extraordinary journey of luxury and sophistication for BMW customers in Delhi.”
The Retail.NEXT initiative is expected to revolutionize the automotive retail landscape within the luxury sector, ensuring a seamless experience for all customers, regardless of their sales or service needs.
Moreover, the dealership incorporates an advanced interactive digital tool that offers extensive information on electric vehicle ownership, allowing customers to make well-informed decisions effortlessly, as highlighted by Vikram Pawah, President and Chief Executive Officer of BMW Group India.
To the new dealership, Pawah commented that Retail.NEXT fosters a progressive retail atmosphere that not only showcases vehicles but also embodies BMW Group’s commitment to luxury, innovation, and customer satisfaction.
The opening of the new Deutsche Motoren Retail.NEXT showroom in Delhi marks a significant step forward in our vision for the future of luxury automotive retail in India. As a pivotal market, Delhi represents innovation and exclusivity, making it an ideal site for the launch of our forward-thinking
As a key market, Delhi exemplifies innovation and exclusivity, making it an ideal location to launch our progressive Retail.NEXT concept. By merging advanced digital engagement with a refined physical space, we are redefining the automotive retail landscape, Pawah further added
